AnswerThePublicĪnswerThePublic is another handy solution for keyword research. It augments the autocomplete features of YouTube and Google with valuable metrics. Keywords Everywhereįor something lighter and more convenient, look into Keywords Everywhere. The browser extension allows research of keywords on the go. Don’t worry – you can narrow the selection using custom filters (aim for the highest search volume and the lowest competition). The free version of Rank Tracker (disclosure, I am the creator) allows you to use nine keyword research methods, which are likely to result in thousands of prospective keywords. If you have a bunch of keywords, you can automate the process with the help of a specialized keyword research tool. Use autocomplete feature to identify the best keywords, advises via #SEO Click To Tweet Rank Tracker The first place to look for the right keywords is YouTube’s autocomplete feature – start typing your seed keyword into the search bar and see how YouTube interprets it by showing autocomplete suggestions: Given that the data is coming from Google (which owns YouTube), it’s as trustworthy as it gets: Click on “YouTube Search” to explore video-related trends and opportunities. But you might not realize it also shows YouTube-specific trends. You may be familiar with Google Trends for tracking whether interest in your chosen topic is up or down. These tools will help you identify search trends and find the best keywords. Use relevant keywords in your title, description, and tags to make sure your video content gets found. HANDPICKED RELATED CONTENT: SEO Is Important for YouTube Too Tools for researching trends and keywords But each one is useful for growing your YouTube presence. Others are designed specifically for YouTube. Some are your general, run-of-the-mill SEO tools. With that said, here’s a rundown of tools to help you manage your YouTube SEO. Optimizing #video content is critical to rank well #YouTube, one of the world's largest search engines, says via Click To Tweet Fortunately, many of the traditional SEO rules apply to YouTube, too: Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working. Optimizing your video content is critical for ranking in search so the audience can find you on YouTube. Visitors enter a query and get a list of videos ranked by relevance. And it is, but it also behaves a lot like a traditional search engine. Most people consider YouTube a social media platform. Yet YouTube is one of the largest search engines in the world, with more than 2 billion monthly active users. When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo.
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